Change how people feel. Influence what people do. Make a difference.

…simple, logical, easy-to-follow advice for all writers.

If you want a talk about speechwriting and expect a nice lecture about the ins and outs of basic speechwriting, don’t hire Mike Long. Because Mike does not go for the niceties and the clichés, he goes right to the gut, the underbelly of speechwriting.

What truly sets him apart are his abilities and intuition as a teacher and trainer. He embodies the old writer’s maxim of showing instead of telling and in so doing is uniquely suited to help people tell powerful stories and sell compelling arguments on their own.

Mike Long is a prolific writer in many forms and one brilliant teacher of speechwriting—insightful, philosophical, personable, funny, and best in big doses. His personality is so large and compelling that it adds needed color to the camouflaged speechwriting industry.

Mike Long came to London to deliver a training workshop. It proved very popular. And unlike other workshops, you didn’t just learn the skills, you learnt the strategy for getting a speech accepted within an organisation.

I have attended Mike Long's speechwriting workshops and found them to be informative, thought-provoking and entertaining. Much like a good speech.

A big thanks for coming to Lisbon to lead and deliver a two-day training course to all of our European communications leadership team. The seminar was highly engaging and entertaining, and all participants learned loads about how to prepare for and write an excellent speech. I look forward to seeing the results as the teams put in practice all that they learned.

Mike’s no-nonsense approach to writing is fantastic. He cuts through the fluff that so many writers get hung up on and provides practical, useful techniques that make his students better writers.

Mike... has changed the entire trajectory of how I write and communicate.

His teaching style really made class fun and entertaining.

His advice is some of the best I’ve heard.

Before I took your class I had never written a speech, but now it is something that I am interested in doing professionally.

Mike has had a deep and lasting, positive, professional impact on my writing. I now think much more critically and analytically when it comes to my writing. Mike is influential.

The opportunity to take his course is like striking gold.

The confidence I gained has been drawn on time and time again.

Seriously, a genius. Friggin’ amazing.

I just wish I could clone him.

He allowed me to ask questions, find humor in mistakes, and he armed me well professionally.

Thanks, Mike, for sharing your wicked sense of humor and your love of a great script!

He is a walking lesson in effective rhetoric.

The day after I sat in on Mike Long’s PR writing class, I applied the lesson the very next day at work and couldn’t wait to share the information with my colleagues.

Mike Long is one of those rare birds whose vast writing skills are rivaled only by his knack for teaching his craft.

Mike is the leader in leadership communication. The rest of us are acolytes.